Claude the Cat

He looks after all category managment, customer marketing, insight and research jobs

Vacancy Details

Category Executive
North East | Drink | Branded
Posted
10 May 2019
Location
Home Based & North East
Contract Type
Permanent
Salary
Competitive to attract the best

Do you want to join a  business with huge growth potential?  We are working with a fantastic family run business in the FMCG sector. They are based in the Newcastle area and have been enjoying double digit growth year on year for the past 3 years. They are looking to appoint a Category Executive level candidate with ambition. The role will offer you a chance to make it your own and plot a development path that can touch on numerous areas of the business (e.g. Sales, NPD and Marketing) alongside the core category function.

The role is a homebased contract but will require the ability to travel to the North East 2-3 days a week.

Key Components of the role

  • Focused on delivering category growth through shopper understanding to drive incremental sales through insight based partnerships
  • Building expertise and understanding of shopper behaviours within our categories to work collaboratively with our retail partners to develop growth recommendations
  • Developing and maintaining optimum four weekly reporting suite to highlight performance drivers and opportunities internally and externally.
  • Supporting and influencing Range Review process with our top customers, identifying and communicating distribution gaps and de-list opportunities for category growth.
  • Leading design and execution of shopper led co-marketing activities by building relationships and trust with key stakeholders in our top customers
  • Creating fact based compelling sell-in stories for business initiatives and NPD.
  • Building expertise in the shopper - imparting information, insights and opportunities within the business and to key customers.
  • Leveraging and championing multiple data sources including Nielsen, Dunnhumby, Kantar and CGA.
  • On-site visits at retailer premises to present performance reviews and scorecards as required.

You should be:

  • Able to build a category dashboard from raw Excel data
  • Have an analytical mindset but also be able to deliver a category story from the data
  • Have experience of the FMCG sector
  • Be team focused with a willingness to support other functions where possible
  • Be passionate about a brands
  • Have the drive towards career development, expanding breadth as well as depth of knowledge 
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